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Pragmatic Play Becomes Exclusive Live Dealer Casino Provider for Flutter in UK & Ireland


Pragmatic Play Enters Partnership with Flutter Entertainment as Exclusive Live Dealer Casino Provider for UK and Ireland.
Pragmatic Play Enters Partnership with Flutter Entertainment as Exclusive Live Dealer Casino Provider for UK and Ireland.

BetDaddy’s Takeaways


  • Pragmatic Play is now the exclusive provider of dedicated live casino tables for Flutter brands in the UK and Ireland.

  • The agreement includes innovative offerings like Pragmatic Play’s Smart Studio solution for custom-branded live casino tables.

  • Flutter brands such as Paddy Power, Betfair, and Sky Vegas will benefit from bespoke games and tailored live dealer experiences.


Pragmatic Play, a leading content supplier in the online casino industry, has signed a landmark deal with Flutter Entertainment to become the exclusive provider of dedicated live casino tables for its UK and Irish-facing brands. This strategic collaboration strengthens the partnership between the two gaming giants, offering enhanced experiences for players across Flutter’s portfolio, which includes household names such as Paddy Power, Betfair, and Sky Vegas.


A Tailored Live Dealer Casino Offering


Under the agreement, Pragmatic Play will deliver its cutting-edge Smart Studio solution, enabling Flutter brands to customize network games with bespoke designs that align with their branding. The partnership also includes a suite of popular table games, thrilling game shows, and exclusive dedicated tables, ensuring a premium live dealer casino experience for players.


Beyond its existing catalogue, Pragmatic Play will also develop bespoke games tailored to key audiences. Leveraging Flutter’s extensive IP, these unique games aim to deliver an unparalleled level of engagement for players.


Shared Vision for Innovation


Irina Cornides, Chief Operating Officer at Pragmatic Play, commented:


“Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland, which includes household names such as Betfair, Paddy Power, and Sky Vegas.”

Roisin Hogan, Commercial Director at Flutter, added:


“Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation. We are excited to agree a deal that will see us collaborate even closer to bring fun new live products and experiences to our players in the UK and Ireland.”

Pragmatic Play’s Expanding Online Casino Portfolio


Pragmatic Play, known for its commitment to innovation in the online casino space, currently produces up to eight new online slot titles each month. In addition to its industry-leading live casino and bingo games, Pragmatic Play offers a comprehensive multi-product portfolio accessible through a single API. This exclusive partnership marks another milestone for Pragmatic Play, further cementing its reputation as a top-tier provider in the live dealer casino market.


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