BetDaddy Takeaways:
Playtech expands in France: The leading B2B poker supplier partners with PMU, integrating it into the iPoker.EU network.
Enhanced poker experience: PMU will leverage Playtech’s poker platform, gamification tools, and tournaments, including the flagship Twister Poker.
A strategic step for growth: This collaboration aims to boost online poker offerings and engagement in the French market.
Playtech Strengthens Its Online Poker Presence with PMU Partnership
Playtech, the world's largest B2B poker supplier, has announced a significant partnership with Pari Mutuel Urbain (PMU), one of France’s most established gaming operators. Through this strategic deal, PMU joins the iPoker.EU network, enhancing its poker offerings with Playtech’s industry-leading technology, extensive poker variants, and next-level player engagement tools.
This partnership solidifies Playtech’s presence in France’s growing online poker market, as PMU taps into Playtech’s proven expertise in gamification, liquidity management, and tournament offerings.
PMU Joins One of Europe’s Largest Poker Networks
With its inclusion in iPoker[.]EU , PMU gains access to one of Europe’s most robust liquidity pools, allowing players to enjoy a seamless and competitive poker experience. The network, established in 2004, currently supports over 80 brands globally, attracting 1.5 million unique players annually and ensuring vibrant, round-the-clock poker action.
Marat Koss, VP Interactive Gaming at Playtech, emphasized the significance of this partnership, stating:
“We are thrilled to partner with PMU, a leader in the French gaming market. France is a key market for Playtech, and this collaboration continues to highlight our commitment to providing innovative and engaging poker solutions to our licensees’ needs, ensuring an engaging experience for their players.”
Elevating the Online Poker Experience for French Players
As part of the agreement, PMU will integrate Playtech’s diverse poker portfolio, including cash games, Poker tournaments, and the flagship Twister Poker, a fast-paced Sit & Go variant known for its thrilling jackpot prizes. The deal also brings Playtech’s cutting-edge gamification features, designed to enhance player engagement and retention.
Stéphane Auffret, Product, Service & Innovation Director at PMU, highlighted the value of the partnership:
“Partnering with Playtech and joining the iPoker network represents a strategic and significant step for PMU’s growth, allowing us to offer our players an unparalleled poker experience. This collaboration will enable us to enhance our offerings, including multi-vertical access to poker through Turf and Sports Applications, and consistently deliver the best experience and technology to our players.”
Playtech’s Continued Expansion in the French Poker Market
This isn’t Playtech’s first foray into the French online poker scene. In July 2023, Playtech partnered with La Française des Jeux (FDJ), another major operator in the market, further cementing its reputation as the go-to provider for regulated European markets.
Additionally, Playtech’s Elite Series Winter Edition, held between December 2023 and January 2024, became the largest event ever hosted on the iPoker network, demonstrating the platform’s ability to support high-stakes, high-engagement poker tournaments.
As an EGR Poker Supplier of the Year winner for three consecutive years (2021–2023), Playtech continues to set the standard for best-in-class online poker experiences.
What’s Next for Online Poker in France?
With this partnership, PMU is poised to expand its poker presence, while Playtech further strengthens its dominance in France’s regulated iGaming market. The integration of Playtech’s advanced technology and PMU’s established player base is expected to drive substantial growth in the sector.
For poker enthusiasts, this means better liquidity, more tournaments, and an enhanced gaming experience – all backed by Playtech’s industry-leading solutions.
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