BetDaddy’s Takeaways
Global gaming operator and mobile casino market leader LeoVegas launched Sports Betting in Germany.
The new sportsbook offering will be available across all sixteen German states.
Nationwide marketing campaign to launch in December.
LeoVegas Group “Bets” on Germany
Mobile casino experts LeoVegas has launched its sportsbook vertical on the popular brand LeoVegas.de.
In conjunction with the sportsbook launch, a nationwide marketing campaign titled “Thrill Seeker” will premiere across channels such as TV, programmatic, and affiliates. The campaign will humorously showcase how to add excitement and unexpected twists to the monotony of everyday life.
German iGaming Market One of the Largest in Europe
In recent years, the German igaming market has developed into potentially one of Europe’s largest, and this new addition to the LeoVegas brand will attract sports fans across all sixteen German states, subsequently expanding the existing customer base.
In 2021 Germany introduced a legal framework for retail and online gambling, which legalised online casinos, poker, and sports betting under a strict licensing system, fueling the local iGaming market’s growth. In the same year, the regulated German gaming market achieved an incredible €9.4 billion revenue, proving the sector's promising potential. In 2022, the German online gambling market was the 3rd largest in Europe, solidifying the country's status as a significant contributor to the European iGaming market (EGBA, 2022).
Mobile Casino & Sportsbook: A Winning Combination for LeoVegas
Until now, LeoVegas Group has only offered virtual slot machines in Germany, following the gaming license granted last year.
An experienced market leader specialising in mobile casino, LeoVegas boasts a strong product offering, which is one of the keys to achieving theGroup’s ambition to be the premier global casino gaming company.
Gustaf Hagman, CEO at LeoVegas Group, stated about this new chapter in Germany: “Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold. Germany is one of Europe’s great sports powerhouses, and we are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest igaming experience.”