If campaign backers, including the Missouri Gaming Association and probably all Missouri citizens as well, can do good enough to explain to all the naysayers about the legalisation of sports betting, they may well find themselves as the 40th U.S. spot to regulate sports betting.
Passing this would mean the lowest tax rate in sports betting in Missouri at only 10% — one of the lowest in the country — to announce the state that adds 6.2 million new individuals to the sector addressable market.
It is one of two gambling measures on Missouri's ballot, near a proposed casino expansion for Bally's casinos in the Ozarks.
The Largest Price Tag in State History
It is the most costly campaign in Missouri history, with supporters on both sides of the aisle spending nearly $100 million.
The lowest tax rate in sports betting in MIssouri:
Who’s backing it?
With market leaders FanDuel and DraftKings also involved in the campaign — $20 million and $10 million, respectively — under the name "Winning for Missouri Education.
Who’s against it?
But competitors in the form of rival OSB and land-based goliath Caesars Entertainment (CEI), which operates three casinos in the state, have opted to oppose the measure, instead pouring $4 million into the Missourians Against the Deceptive Online Gambling Amendment
The effect of national elections
In the midst of much more significant national news with the presidential
election, the gaming consultant Mr. Bussmann informed that no matter who wins, gaming legislation would likely not change drastically. But he also pointed out that the federal government wields rule-making tools that could play a role in tribal gaming. An example of this that came up in 2024 was the Department of Interior publishing new rules which confirmed the legality of Florida-style online gaming compacts.