
BetDaddy’s Takeaways:
Jelly Entertainment partners with Bally’s to bring its online slots to UK brands, including Jackpotjoy and Virgin Games.
Hit titles like CleoPatrick and Witches Go Wild will soon be available to Bally’s players, alongside highly anticipated upcoming releases.
Jelly is aggressively expanding, following deals in Italy, Latin America, and upcoming market entries in Ontario, Romania, and South Africa.
Jelly Entertainment & Bally’s Team Up to Bring Online Slots to UK Players
B2B gaming supplier Jelly Entertainment is making waves in the UK market through a strategic licensing deal with Bally’s, one of the most recognized names in iGaming. This partnership will see Jelly’s popular online slots CleoPatrick, Witches Go Wild, and Midas Riches integrated into Bally’s UK-facing brands, including Jackpotjoy and Virgin Games.
Beyond its current portfolio, Jelly Entertainment will also introduce new, high-energy slot releases like Rookie Racer and The Night Train TwinWays, offering UK players fresh and engaging experiences.
David Newstead, Chief Business Development Officer at Jelly, emphasized the importance of the deal with Bally’s:
“This deal is another huge step forward for us. It significantly raises our profile among players in the UK and is a clear sign that the industry’s key players recognize the quality we have in content creation.”
Expanding Reach in the Competitive UK iGaming Market
This deal strengthens Jelly’s position as a top-tier content provider for UK operators, reinforcing its reputation for high-quality slot development. Bally’s Interactive VP of Product, Craig Staples, highlighted Jelly’s momentum, stating:
“Jelly has quickly made waves in the UK thanks to its hit slots and straightforward, no-fuss partnerships. Teaming up with Jelly brings fresh, proven titles to our lineup, giving our players even more exciting options that are already crowd-pleasers in the UK.”
With a growing presence across regulated European and Latin American markets, Jelly is proving itself as an up-and-coming powerhouse in the online casino industry. Earlier in 2024, the company launched in Italy through a partnership with Microgame, gaining access to over 50 operators. Now, with Bally's deal, Jelly is firmly cementing its status in the UK.
With a proven track record, an expanding market presence, and key industry partnerships, Jelly Entertainment’s latest deal with Bally’s positions the company as a leading innovator in the world of online slots. As UK players gain access to more of Jelly’s engaging titles, it’s clear that the company is on a path of continued growth and success in the global iGaming industry.
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